Style Sphere

Persona - Wireframes - Branding - User Interface

Style is personal, and so is the experience of shopping for it. Style Sphere was designed to be more than just a website—it’s a space where everyone can express themselves freely without breaking the bank.

Understanding the User & Building the Brand
Since Style Sphere was a brand-new company, we started from scratch—defining its identity, mission, and audience. We focused on crafting a clear purpose: making self-expression accessible and affordable. These foundational elements shaped every decision moving forward, ensuring that both the brand and the website reflected this vision.

Laying the Groundwork for Design
With a strong brand direction in place, we moved into wireframing. Using low-fidelity sketches, we mapped out key screens, prioritizing a layout that was both visually appealing and effortless to navigate. Every decision revolved around creating a smooth, intuitive user experience that resonated with our target audience.

Bringing the Brand to Life
Once the wireframes and mood boards were finalized, it was time to define the color palette and typography. I explored multiple options that fit the brand’s energy, carefully considering how colors and fonts would shape the overall aesthetic. After refining our choices, my partner and I landed on a final selection that perfectly embodied Style Sphere’s essence.

Finalizing the Design
With branding and wireframes locked in, I shifted focus to the final user interface, refining every detail to create a polished, engaging experience. Working alongside my partner, we made key adjustments to enhance usability, ensuring that the website not only looked great but functioned effortlessly.

Style Sphere isn’t just about clothing—it’s about creating a space where fashion is for everyone.